Post by account_disabled on Jan 24, 2024 4:57:18 GMT -5
We continue to share abstracts of reports from the Internet Marketing Conference, which took place last Saturday. This time, read life hacks from Intertop and COMFY, find out how the agency works with the new Google Store Sales Direct tool and why humor helps you sell more. What a brand can expect from collaborating with opinion leaders and how to launch campaigns on social networks. In the summary you will find serious life hacks and frivolous commercials that have gained popularity. Reading time: 22 minutes Frivolous campaigns for a serious company Omnichannel: how to build internally and how to use it in promotion.
Case Intertop.ua Fax Lists Influencer marketing - detailed economics of projects and real cases Launching advertising campaigns on social networks from A to scaling. Cases Read also the first part of the summary , dedicated to reports for PPC specialists. Frivolous campaigns for a serious company Alexander Zhilyaev , brand and digital leader at COMFY Although Comfy is not in the top 10-15 largest advertisers in Ukraine, they remember our advertising. What is retail marketing? Usually this is all very serious and rational. How was it before with us? Super price, service, assortment - no one else has come up with anything in retail marketing. Activities for March 8, back to school, etc. And all this is boring, and if you close the logo, it looks like other brands.
8P report notes We were always looking for some solutions and thinking about how to be different. But everyone has the same assortment, since electronics retail is limited. Same logistics, same products at the same price, same post-warranty service. What did we decide to do? Of course, everything depends primarily on the product itself. I always look at electronics retail abroad, and I really don’t see cooler stores in Europe and the USA than Comfy. We updated the appearance of the store, made it emotional and bright, and made the website pleasant. Comfy store appearance In Comfy you immediately see online balances from the store. Driving past an offline store, you can reserve a product for yourself.
Case Intertop.ua Fax Lists Influencer marketing - detailed economics of projects and real cases Launching advertising campaigns on social networks from A to scaling. Cases Read also the first part of the summary , dedicated to reports for PPC specialists. Frivolous campaigns for a serious company Alexander Zhilyaev , brand and digital leader at COMFY Although Comfy is not in the top 10-15 largest advertisers in Ukraine, they remember our advertising. What is retail marketing? Usually this is all very serious and rational. How was it before with us? Super price, service, assortment - no one else has come up with anything in retail marketing. Activities for March 8, back to school, etc. And all this is boring, and if you close the logo, it looks like other brands.
8P report notes We were always looking for some solutions and thinking about how to be different. But everyone has the same assortment, since electronics retail is limited. Same logistics, same products at the same price, same post-warranty service. What did we decide to do? Of course, everything depends primarily on the product itself. I always look at electronics retail abroad, and I really don’t see cooler stores in Europe and the USA than Comfy. We updated the appearance of the store, made it emotional and bright, and made the website pleasant. Comfy store appearance In Comfy you immediately see online balances from the store. Driving past an offline store, you can reserve a product for yourself.