Post by account_disabled on Mar 8, 2024 22:36:55 GMT -5
With pillar content (or pillar content , in English) we refer to that type of content which, on a given topic, is able to provide a complete and exhaustive answer to all its facets. When a user searches for a particular topic, such an article is able not only to answer the question he asked, but to provide him with a complete informative overview of what he was investigating. From this point of view there are not only advantages for the reader , but also for the brand and for positioning in the search engine (we will see this in detail in a subsequent paragraph).
When we talk about pillar content and SEO, individual blog articles certainly represent the majority of content, but it is also possible to exploit more complex forms of communication. Without going too far, a pillar content can be defined as such even if divided into several articles linked to each other. Taking a Hong Kong Telegram Number Data practical example, within our company blog we have collected and analyzed the digital marketing trends in 2020 in recent months , dividing the list of contents into a first , a second and a third article. Otherwise, video, audio or audiovisual content can also represent good examples of pillar content . The golden rule for creating added value is to generate, in addition to quality, usefulness, interest and trust in the reader.
What makes content “pillar”? As we anticipated in the introduction, Google's algorithms, until around 2011, allowed many companies to position themselves competitively in the SERP by exploiting company blogs through the massive creation of low-quality content and black-hat SEO strategies . However, with the arrival of the Panda algorithm , all marketers were forced to rethink their strategy, giving priority to content marketing. In the following years, this type of quality content has always been increasingly favored in terms of positioning, to the point where it now represents an essential component in the marketing mix . In this sense, for SEO, pillar content represents the ultimate , enclosing in a single post, article or video everything the user could want regarding a specific topic.
When we talk about pillar content and SEO, individual blog articles certainly represent the majority of content, but it is also possible to exploit more complex forms of communication. Without going too far, a pillar content can be defined as such even if divided into several articles linked to each other. Taking a Hong Kong Telegram Number Data practical example, within our company blog we have collected and analyzed the digital marketing trends in 2020 in recent months , dividing the list of contents into a first , a second and a third article. Otherwise, video, audio or audiovisual content can also represent good examples of pillar content . The golden rule for creating added value is to generate, in addition to quality, usefulness, interest and trust in the reader.
What makes content “pillar”? As we anticipated in the introduction, Google's algorithms, until around 2011, allowed many companies to position themselves competitively in the SERP by exploiting company blogs through the massive creation of low-quality content and black-hat SEO strategies . However, with the arrival of the Panda algorithm , all marketers were forced to rethink their strategy, giving priority to content marketing. In the following years, this type of quality content has always been increasingly favored in terms of positioning, to the point where it now represents an essential component in the marketing mix . In this sense, for SEO, pillar content represents the ultimate , enclosing in a single post, article or video everything the user could want regarding a specific topic.